When I started out as a new engineer, I soon realised it was a lot harder to get the knowledge and confidence I needed than I thought it was going to be.
And then I started my own business, just like some of you.
Starting my own business was not as easy and profitable as I expected. In fact, I made countless costly mistakes. And it seemed like the money I made was less than working for wages. The pressure to get more money took a toll on my self-esteem, and this translated into poor customer service and then poor sales. This became a downward spiral.
I knew I had to find a solution to reverse this situation. And I did. I realised: “Give customers superior service and your customers will be happy to pay superior money”. It’s as simple as that!